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I don’t like TikTok.
We open TikTok for a brief browse, only to realize that three hours have slipped away in the endless swiping cycle.
The irresistible short videos have a way of engaging viewers, one after another.
It elicits a surge of dopamine with each like, comment, and share. Unsurprisingly, platforms such as TikTok play a significant role in the escalating issue of excessive screen time.
But what makes TikTok so addictive?
The answer lies in its design. The short-form videos are perfectly tailored to our modern concentration spans and deliver quick bursts of information and entertainment.
The algorithm, a complex and ever-evolving beast, takes things a step further. It personalizes your feed, showing you content you’re likely to engage with, creating a never-ending loop of “just one more.”
This curated experience can be both a blessing and a curse. On the one hand, it ensures you’re constantly entertained, but on the other hand, it limits your exposure to diverse viewpoints and potentially blocks out important information.
However, within this potential pitfall lies an effective educational tool. Those same bite-sized videos and engaging formats can be harnessed for knowledge delivery in a way that’s both fun and memorable.
