Every choice you make, makes an impact on an outcome

T is typing…
3 min readJun 24, 2023

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Unlocking the true potential of personal growth involves embracing the immense power of a well-crafted profile.

Just a few months ago, I reveled in the joy of receiving even a single comment on my stories, cherishing those precious moments of connection. But now, my account has blossomed into a vibrant hub of daily interactions, breathing life into my digital presence.

After tirelessly pouring my heart and soul into creating content, floating aimlessly in the vast void of invisibility, I finally found solace in the realization that giving up was never an option.

It was during this transformative journey that I discovered a newfound purpose — to help others embarking on a similar path of positive growth and fulfillment in their writing careers.

Today, I feel compelled to share a brutally honest piece of advice that can make all the difference: you need exceptional branding.

Your profile is the cornerstone, the quintessence of your online presence, and each element demands meticulous care and attention (if, of course, you seek to be followed).

Yet, as I browse through countless profiles each day, I can’t help but feel a tinge of disappointment. Some possess incredible content, but their profiles exude an unwelcoming or cluttered aura, sending confusing signals that hinder their growth.

I must confess, my branding is far from perfect, but believe me when I say it used to be worse. I’ve witnessed the transformation firsthand — the shift from an identical quality of content to a thousandfold increase in conversion.

This realization struck me deeply: the virtual world, much like the offline realm, revolves around appearances.

In the offline world, our initial judgment of a person often occurs within mere seconds of interaction. Our attention gravitates toward their physical appearance, and we tend to be swayed by the halo or horn effects — the perception of attractiveness or unattractiveness respectively.

Surprisingly, the same dynamics apply within this digital sphere. The average user encounters countless profiles daily, perhaps even in the hundreds. So, ask yourself the million-dollar question: Why should they follow you? Would you follow yourself if you stumbled upon your profile?

Your profile must rise above the sea of others, captivating attention, piquing curiosity, and compelling them to exclaim, “Why not explore this intriguing profile further?”

Once you’ve accomplished that feat, it’s your content that takes the stage, converting curiosity into a genuine engagement. Reflect upon this: your profile holds even greater significance than your content since it determines whether or not an interaction will occur.

Rest assured, if your name or profile photo fails to captivate, they won’t click on your content.

Now, let’s delve into the art of crafting an exceptional profile. My method is simple: examine the top writers in your niche, observe their colors, photo positioning, style, and framing, and adopt elements that resonate with you.

For those seeking to go all out, consider enlisting the expertise of a photographer well-versed in the intricacies of converting photography.

Collaborate with a marketing-savvy professional who can guide you toward a visually stunning photo and explain precisely why it will work.

Remember, the photo must harmonize with your branding theme, and specific colors often resonate better within particular niches. Discover the perfect aesthetic associations that best represent you.

If you prefer not to display your face, fear not — there is a solution, much like my own. Find something simple yet impactful.

I use my own words when writing my stories, however, a fraction of this text was written with the help of Chatgpt, and grammarly. This is to provide the best quality of text for my readers. Thanks!

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